{"id":674,"date":"2008-05-18T21:42:06","date_gmt":"2008-05-19T02:42:06","guid":{"rendered":"http:\/\/dougmcclure.net\/blog\/?p=674"},"modified":"2008-05-18T21:42:06","modified_gmt":"2008-05-19T02:42:06","slug":"compuware-20-rebranding-launched","status":"publish","type":"post","link":"https:\/\/dougmcclure.net\/blog\/2008\/05\/compuware-20-rebranding-launched\/","title":{"rendered":"Compuware 2.0 Rebranding Launched"},"content":{"rendered":"<p>Well, there&#8217;s now some meat behind the announcement of a new three year makeover plan for Compuware.  Dubbed Compuware 2.0, the CEO announced the intention to re-brand his company.  I questioned whether the new Compuware 2.0 play would mean a more improved <a href=\"http:\/\/dougmcclure.net\/blog\/2008\/01\/will-compuware-20-include-a-clear-bsm-story-and-viable-solution\/\">focus on Business Service Management.<\/a>  Based on some of the recent (ex)employee(?) comments on my blog, things aren&#8217;t all peachy in Compuware 2.0 land.<\/p>\n<p>The COO stated Vantage was key to their new strategy and that more more investments in the Vantage suite to &#8220;further distance themselves from the competition&#8221;. Now the big question is where would those investments be? Resource monitoring, service monitoring, user experience monitoring, transaction monitoring, BSM?<\/p>\n<p>Launch site: <\/p>\n<p>http:\/\/www.wemakeitrockaroundtheworld.com\/en\/<\/p>\n<p>Of interest:<\/p>\n<p>http:\/\/www.motorcityrocks.com\/2008\/05\/comuware-employeees-to-recive-gift-of.htm<br \/>\nhttp:\/\/www.wwj.com\/pages\/2196498.php?<br \/>\nhttp:\/\/www.businessreviewonline.com\/blog\/archives\/2008\/05\/#000663<br \/>\nhttp:\/\/detnews.com\/apps\/pbcs.dll\/article?AID=\/20080516\/BIZ\/805160344<br \/>\nhttp:\/\/detnews.com\/apps\/pbcs.dll\/article?AID=\/20080517\/BIZ\/805170345<\/p>\n<p>One of the goals is to &#8220;establish a communications protocol that&#8217;s consistent and transparent&#8221; appears as a blog. One post, only from the COO at this point and the feeds didn&#8217;t work for me. I&#8217;d like to see product managers, developers and delivery services folks active and encouraged to discuss how they&#8217;re going to adopt Compuware 2.0 in their products. How they&#8217;re going to enable Business Service Management and ultimately alignment between business and IT. Heck, the doors open for you to join the conversation on my blog here and share on these topics anytime, just ask!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, there&#8217;s now some meat behind the announcement of a new three year makeover plan for Compuware. Dubbed Compuware 2.0, the CEO announced the intention to re-brand his company. I questioned whether the new Compuware 2.0 play would mean a more improved focus on Business Service Management. Based on some of the recent (ex)employee(?) comments [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,86],"tags":[503,989,926,967,369,504,979],"class_list":{"0":"post-674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-service-management","7":"category-compuware","8":"tag-branding","9":"tag-bsm","10":"tag-business-service-management","11":"tag-compuware","12":"tag-compuware20","13":"tag-marketing","14":"tag-strategy"},"_links":{"self":[{"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/posts\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/comments?post=674"}],"version-history":[{"count":0,"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/posts\/674\/revisions"}],"wp:attachment":[{"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/media?parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/categories?post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dougmcclure.net\/blog\/wp-json\/wp\/v2\/tags?post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}