While not entirely new, Zyrion is emerging now with a rebranded look and focus on the mid-market, SME space with their hybrid Business Service Management (BSM) solution.

The company formerly known as Fidelia, acquired by Network General in early 2006 and then spun out as Zyrion in early 2008 has been slowly revamping and putting a new message together focused on BSM for the mid-market and small to medium enterprise companies. It looks like they’re in the final phases of their rebranding and launch process now building up their sales and marketing teams for 2009.

While a complete unknown to me previously, Fidelia’s NetVigil seems to have focused on a “jack of all trades” approach towards fundamental monitoring and management. They’ve got a little bit of everything in their NetVigil based solution now named Traverse.

I classify this as a “Hybrid BSM” product as it’s not focused on BSM exclusively but as just another component supplementing the underlying monitoring and management features that it’s performing. They’ve got monitoring and management capabilities in just about all the key areas needed to drive BSM. The challenge with these hybrid solutions is the quality of that underlying monitoring and management capability compared to more best of breed approaches.

Assuming their product is viable and does what they say it does, Zyrion Traverse would compete against the following companies: Nimsoft, FireScope, SolarWinds, ScienceLogic, What’s Up Gold, PacketTrap, ZenOSS, Hyperic and OpenNMS. To some degree I think they’d compete against Quest Software and the new focus for Novell (MO) although pricing may not be aligned.

While many of these products don’t necessarily have a BSM story at this time, it would be something easily added to their foundation of monitoring and management. I think Zyrion will compete more in the fundamental monitoring and management area near term rather than the BSM area.

Regardless, welcome to the club Zyrion. I look forward to watching you grow, compete and innovate in the Business Service Management space. Feel free to join in the conversation Vikas, Sandeep and team!