The IBM ITSM campaign was to kick off this week at GigaWorld. I haven’t seen much, if any, PR or coverage yet but I did find our GM Al Zollar’s presentation he gave on Monday here. There are lots of must see things in here – SOA, CCMDB, IT Process Managers, OPAL. Over the next few months our ITSM messaging should really start to ramp up. I’m very excited about our unique approach to the CMDB and the differentiation it will have with the IT Process Managers!
It’s Masters week here in Georgia! IBM is one of few key sponsors of the Masters where commercial time is controlled to only four minutes of every hour of coverage (yeah!). IBM has got some new “What Makes You Special?” commercials included the coverage! The Bobby Jones and Green Jacket spots are great!