Glad I stumbled across ebizQ.net for the first time today. Beth Gold-Bernstein writes about Business Activity Monitoring (BAM) in “Wham BAM”, her ebizQ.net blog. She hits the nail on the head with her findings on how vendors position BAM in their sales and marketing slicks and muddy the water about what it is. That’s why I say regardless of what you tihnk your definition of anything in the BAM, BSM, BTO, B-I-N-G-O alphabet soup – ask those you’re engaging with what it means to them as early in your relationship as possible!
Beth goes into a much deeper BAM discussion in her article “Speeding Toward Business Visibility”. A must read! ebizQ.net also has a great library of BAM related articles that can be read here.